Activités - InVivo Grand Public - Local garden centre : Gamm vert
Created in 1977 in the wake of the farming cooperatives, Gamm vert has grown to become the leading local garden centre network in France with 883 shops across the country.
Attentive to the needs of its customers, Gamm vert wants to “democratise” gardening. The brand sells a broad range of plants, tools and products for creating and tending gardens – and kitchen gardens in particular – while bringing customers the expertise of specialised and trained advisers.
GAMM VERT & SUSTAINABLE DEVELOPMENT
Gamm vert is committed to sustainable development. It promotes responsible gardening by highlighting best practices and selling 700 environment-friendly products.
Firmly rooted in local communities, Gamm vert cultivates its difference by encouraging customers to rediscover the taste of local produce and authenticity. The brand has notably developed “Les Sens du Terrori”, a retail space devoted to regional products made by local producers and to tools for “home-made” pursuits.
Gamm vert boasts a huge selection of products and feed for pets and livestock animals. It also sells an exclusive collection of clothes and footwear, approved by professionals and targeting all nature lovers.
In addition, Gamm vert sells 600 own-brand products at unbeatable value for money.
THE SUCCESS OF COMPTOIR DU VILLAGE
The change in customer catchment areas and corresponding customer profiles led Gamm vert to segment its offering. In 2007, it created Comptoir du Village as an agricultural retail outlet aimed at rural-based professionals and the general public. Located primarily in rural areas of less than 5,000 inhabitants, Comptoir du Village outlets sell adapted ranges, including livestock, farming and wine-vine equipment.
The secret of their success? Each one adapts its offering to local farming needs. Comptoir du Village today has over 200 retail outlets.
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GAMM VERT NETWORK
(year 2009/2010)
- Leading outdoor leisure network in France
- 883 stores: 620 Gamm vert garden centres and 263 Comptoir du Village outlets, owned by franchised agricultural cooperatives.
- €860 million in revenue
- 4,130 employees in retail outlets
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NOE GARDENS
Gamm vert is pursuing its sustainable development commitment in partnership with Noé Conservation, a biodiversity protection association that has launched a new programme, Les Jardins de Noé, to set up a national network of gardens dedicated to biodiversity. Two years after, the network comprises more than 1,500 gardens, or nearly 680 hectares of protected nature.
