Big Data and Agriculture
Smart agriculture with SMAG
Agriculture generates and uses a large number of data, including on weather, yields, crop operation dates, the type and quantity of inputs, product prices and exchange rates. By aggregating and making full use of this information on pooled platforms, tools could be rolled out to anticipate market trends, guide agricultural policies and help farmers make decisions.
SMAG designs and publishes agreo and atland, online software for managing agri-data adapted to regulatory and environmental issues in crop growing, livestock breeding, wine-growing and agro-industry. By paving the way for the “agricultural cloud”, SMAG supports all the players in the agricultural sector both nationally and internationally, helping them to implement and integrate agricultural information systems with a view to optimising the technical and economic management and the traceability of their production. Key player in the construction of agricultural Big Data, SMAG participates in the emergence of the digital technology within farms and in the future within farmer's business.
By taking a majority stake in SMAG in 2014, the French leader in information systems for agriculture, InVivo is seeking to build a big agri-data business model.
By rolling out leading-edge technologies, including drones, satellite imagery, biomechanics and onboard IT systems, precision agriculture maximises crop productivity and profitability while optimising the consumption of energy and inputs (fertilisers, crop protection products and water).
InVivo aims to become a leading player in this sector by proposing all-encompassing turnkey offers.