PetCare

The petcare market : a steady growth.

The petcare market : a steady growth.

The petcare market represents 73 billion dollars and is growing steadily.

It is characterised by a twofold trend linked to changing lifestyles and purchasing power of populations:

  1. A humanisation of the animal (full member of the family, anthropomorphism...)
  2. Premiumization of their needs (required level of quality, increase in the average basket).

New technologies and connected objects are emerging to promote better interaction between people and their pets.