Trading: a “global niche player” strategy
InVivo Trading is the leading French export operator.
InVivo Trading’s strategy as a global niche player is based on its core objective of enhancing the value of French production in third countries markets. Its original and unique business model is centred on its pool marketing agreements with the Cooperatives, giving it a privileged access to French grain production.
This long-standing structural connection forms the cornerstone of InVivo Trading’s commercial policy with its members.
With 14 million tonnes of grain traded in 2015-2016, InVivo is growing internationally through a strategy of alliances with other global players.