Activités - InVivo Agro - Seed sales
Semences de France and Semences Vertes are InVivo’s two subsidiaries dedicated to selling seeds, including rapeseed, corn, sunflower, grasses, flower mixes and lawn.
SEMENCES DE FRANCE: LEADER IN AUTOGAMOUS SEEDS
Founded in 1991, Semences de France is owned 68% by the InVivo group and 32% by 47 partner cooperatives. Based in La Chapelle-d’Armentières in northern France, it is the French leader in autogamous seeds, and is a major player in the hybrid seed market (hybrid cereals, corn, rapeseed, sunflower and sorghum).
Constantly on the cutting edge of innovation, Semences de France sells a selection of the best varieties of straw cereals and protein crops available in France under the “Les Préférées de Semences de France” brand.
SEMENCES VERTES: A BIG NAME IN FODDER SEEDS
A subsidiary of Semences de France, Semences Vertes specialises in marketing fodder seeds for fields, lawns, ley crops and flower mixes. It has also developed two special ranges for green-space professionals and consumers, marketed respectively by Vert Cité and Gamm vert.
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SEMENCES DE FRANCE
(2010/2011 year)
- 47 partner cooperatives
- €86 million in revenue (2/3 for autogamous, 1/3 for hybrids)
- 914 759 quintals of seeds sold
- French leader in straw cereal and protein crops
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SEMENCES VERTES
(2008/2009 year)
- 71,000 quintals of seeds sold
- 18% share of the fodder seed market
- 10% share of the lawn and green space market
- €18 million in revenue
- 6 sales regions
