Activités - InVivo Grand Public - Overview
InVivo plays a major role in the full-growth market of outdoor leisure pursuits. The Group has imposed its dynamic by setting up dedicated structures for distribution and services.
GAMM VERT, A TASTE FOR GARDENS
With 883 outlets, 916,000 square metres of retail space across France and 4,130 employees, Gamm vert is today’s number-one local garden retailer in France, reporting revenue of €860 million.
NÉODIS : A RANGE OF SIX ACTIVITIES
Based in Rambouillet, west of Paris, the Néodis subsidiary is organised into six activities covering all areas of professional and consumer distribution: household maintenance and pest control (Agrinet), petfood (Canicaf and Caticaf), small-scale livestock equipment (Elvagri), signage (Signe Nature), referencing and purchasing for vehicles and facilities, and packaging (Parc Services).
SEPCO: A BROAD RANGE OF SERVICES
With Sepco, InVivo entered the services field with an innovative concept grouping within a single structure a consultancy agency specialised in research, training and communication in agriculture and green distribution.
InVivo Grand Public : 4 activités
A la Une EN
A TASTE FOR GARDENING
"A taste for gardening", Gamm Vert's new slogan expressed the brand's profession, gardens; and the way of looking at it: taste, the location, the pleasure of gardening and its values of authentcity and proximity. This slogan should also ensure that the chain makes the essential step for its development of bridging the generation gap by attracting a new, younger and more feminine clientele, looking for gastronomic pleasures and wanting to learn about gardening.Agrinet recently won two Trophées de la Maison 2009-2010 prizes: one for its environmental multi-purpose cleaning products and another for its ecological pre-wash stain remover.
Chiffres Cles
(2009/2010 year)
-9% of Invivo's turnover
- €860 million in revenue for Gamm vert S.A
- €48 million for Néodis
- €3.7 million for Sepco