Becoming the European leader in gardening with Jardiland, Gamm vert and Delbard
These three complementary chains are capitalising on their synergies while each is maintaining its brand identity. InVivo Retail’s objective is to develop its network of garden centres in Europe with:
• Jardiland, the leading garden lifestyle brand: well established in major cities and in Ile-de-France, Jardiland provides an affordable offer focused on easy garden lifestyle, decoration and pets. In mid-2018, the Jardiland brand generated €750M in sales with 2,800 employees in its branches. Jardiland has once again been chosen as the best retail chain in France in the “garden centres” and “pet shop” categories.
• Gamm vert, the local brand that promotes growing your own: with more than 1,000 points of sale, Gamm vert is the #1 local garden centre company in France. While consolidating its promise “Growing your own changes everything!” Gamm vert’s ambition is to reinforce proximity, meeting needs at a truly local level, especially in rural areas. Sales under the Gamm vert brand totalled €1.24 billion in 2018.
• Delbard, the plant expert: always popular with nurseries and professional gardeners, Delbard will enhance its position as the brand of choice for all those who are looking for exceptional plants. At the end of 2018, Delbard & Affiliés had 43 franchised stores and 143 affiliated garden centres. The turnover of the Delbard & Affiliés network was €265M.
Key figures - Garden centres
The acquisition of Jardiland allows the development of a more attractive garden centre model
Jardiland, our new acquisition, is taking on a new dimension, positioning itself in the sectors of gardening, garden lifestyle and pets. By bringing together three leading brands, InVivo aims to cover the majority of local areas with a new, more attractive and more profitable garden centre model.
InVivo Retail is accelerating its digital model to offer online and physical customer journeys and experiences. The goal is to encourage customer loyalty through its offer and its services, via an omni-channel strategy for each brand (online store catalogue, complementary offers, multiple delivery possibilities, digital tools for the sales team and community services).