InVivo NSA becomes Neovia and inaugurates its global innovation centre

12 July 2016

InVivo NSA becomes Neovia and inaugurates its global innovation centre "We'nov": entrepreneurship, innovation, and sustainable growth for a "new way"!

As a stakeholder that has been recognised in the animal nutrition and health industry for over 60 years, this new identity embodies the direction the company has taken since 2010: accelerated development, internationalisation, enhanced shareholding, and diversification of activities (additives, petcare, aquaculture). It also highlights the company's entrepreneurial ambition and the innovative nature of its service offering. A new identity but primarily a unique way of understanding the challenges of the future: co-innovation, sustainable development and rational use of resources, feed quality and traceability, digitalisation and big data.

A comprehensive, differentiated, and sustainable source of value creation

Neovia's business model positions the company across the entire value chain from managing the procurement of raw materials to the marketing of breakthrough innovations. This comprehensive approach is based on a holistic view of customer needs worldwide on a comprehensive and scalable product and service offering. Based on daily contact with the environment and the analysis of the practices of each customer, this approach is a vector of differentiation. Neovia is emerging as a responsible stakeholder in a logic of sustainable growth attaching particular importance to the reasoned use of resources and respect for livestock in its activities.

Innovation placed firmly at the heart of our company strategy

With «We’nov», our global innovation centre, Neovia will accelerate the development and finalisation of innovative solutions and services in the animal nutrition and health sector. This centre will also foster the increase in collaborative projects with the players in our ecosystem, in an assimilated approach of open innovation and sustainable growth.

A building that is resolutely innovative in terms of energy, environment and connectivity, the global innovation centre will also spotlight new ways of working that are resolutely open and collaborative. Working methods that apply a co-creation approach such as Design thinking, initiative that places market and/or societal expectations at the heart of innovation, or digital.

We'nov, will be mainly working on five areas of innovation:

  1. Smart farming
  2. Aquaculture
  3. Resource optimisation
  4. Interactive petline
  5. unctional ingredients.

The recent creation of an investment fund of five million Euros dedicated to innovative start-ups clearly marks a decidedly entrepreneurial approach.

Documents to download

Presentation of We'Nov, Neovia's global innovation centre


InVivo NSA becomes Neovia (press release)