Sowing Good Sense

Acting in favour of the agricultural and food transition

Sowing Good Sense

At the heart of the InVivo group's ambitions, Sowing Good Sense approach initiates and develops sustainable sectors (wheat, barley, wine) that create value from the farmer to the consumer and respect the environment.

It is a unique and innovative approach, which accompanies and promotes changes in agricultural practices. 

The InVivo Group's sustainable value chain approach

Thanks to the InVivo group's complete control of all the links in the agri-food chain: from seed to cultivation, from harvest activities to primary and secondary processing, right through to distribution, Sowing Good Sense brings together all the players in our sectors, from upstream to downstream, by catalysing sustainable initiatives within the same dynamic.

A sustainability approach that fully integrates CSR commitments

At the forefront of sustainability issues, it connects downstream expectations with upstream agricultural practices.

With 9,750 committed farmers today, Sowing Good Sense plays a very concrete role in the implementation of agro-ecological practices, helping to reduce the carbon footprint, promote biodiversity, preserve water resources and soil quality.

Sowing Good Sense is a sustainability approach that materialises the trajectory of our CSR commitments and gives concrete expression to our ambitions.