InVivo Digital Factory

Accelerating digital transformation

Accelerating digital transformation

Since 2018, the Digital Factory's mission has been to capitalise on the opportunities offered by digital technology to support and accelerate the transformation of the agricultural world.

Its activities are based around two methodologies :

  • driving the transformation : supporting the emergence of the cooperative 4.0 identifying new businesses and usages while taking advantage of the benefits of digital;
  • rolling out this transformation : executing and delivering digital projects with the internal and external teams.
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Aladin, the platform created by and for farmers

Aladin, the platform created by and for farmers

In 2019, the Digital Factory, in collaborration with nine pilot member cooperatives, developed a digital platform for the sale of agricultural products and services : aladin.farm.

Aladin.farm is a French alternative to e-commerce that meets the needs of farmers and technicians and offers a complete and professional catalogue of products and services with local offerings managed by each cooperatives for its own members.

It also benefits from real-time updates. Streamlined processes, 24-hour availability, a simple and intuitive customer experience - these are all advantages that make this scalable digital platform such an asset for cooperatives, farmers and their advisers. 

Aladin.farm currently has 25,000 connected farmers and lists over 150 agricultural suppliers.

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