InVivo Digital Factory

Accelerating digital transformation

Since 2018, the Digital Factory's mission is to capitalize on the opportunities offered by digital to support and accelerate the transformation of the agricultural world.

These actions are taking shape around 2 work streams:

  1. Driving the transformation: supporting the emergence of the 4.0 cooperative, identifying new business and uses by taking advantage of what digital offers,
  2. Implementing this transformation: executing and delivering digital projects with internal and external teams.


Aladin, the platform created by and for farmers is the digital sales platform for the agricultural products and services of the Union's cooperatives and their trading subsidiaries. Developed by InVivo Digital Factory, it brings together the entire agricultural ecosystem and enables farmers to order online the products they need to grow their crops.

Co-constructed with nine pilot cooperatives (Agora, EMC2, Oxyane, Maïsadour, NatUp, Noriap, Océalia, Unéal and Val de Gascogne) and launched in March 2020, the platform now references more than 200 supplier brands and nearly 9,000 products. It intends to continue enriching its offer by adding new ranges (viticulture, livestock) to cover all farmers' needs.