- Group
Union of French Agricultural Cooperatives.
InVivo has entered a new phase in its development. The acquisition of the Soufflet group is part of a long-term approach initiated in 2014 with the 2025 by InVivo strategic plan and accelerated with the 2030 by InVivo plan. It is a path consistent with our ambitions: to support the transformation of the French farm, to serve food sovereignty, and to meet environmental and social challenges..
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- Innovation
Innovation - Experimentation.
aladin.farm is a French alternative to e-commerce that meets the needs of farmers and technicians and offers a complete professional catalog of products and services with local offers managed by each cooperative for its own members, and updated in real time. Streamlined processes, 24-hour availability, and a simple and intuitive customer journey are just some of the advantages that make this scalable digital platform an asset for cooperatives, farmers and their advisors.
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- Our activities
Our activities
As one of Europe's leading agricultural groups, InVivo brings together 188 member cooperatives representing more than half of France's farmers. It operates across the entire value chain through each of its strategic business units: Agriculture; Malting; Milling, ingredients, bakery and pastry; Garden centre and food retail; International grain trade; Wine.
- Careers
Carreers.
188 member cooperatives, more than 13,000 employees, a presence in 38 countries... Working at InVivo means evolving in an international context while sharing the values of the cooperative world.
- Media
InVivo Digital Factory
Accelerating digital transformation
Since 2018, the Digital Factory's mission is to capitalize on the opportunities offered by digital to support and accelerate the transformation of the agricultural world.
These actions are taking shape around 2 work streams:
- Driving the transformation: supporting the emergence of the 4.0 cooperative, identifying new business and uses by taking advantage of what digital offers,
- Implementing this transformation: executing and delivering digital projects with internal and external teams.
Aladin, the platform created by and for farmers
Aladin.farm is the digital sales platform for the agricultural products and services of the Union's cooperatives and their trading subsidiaries. Developed by InVivo Digital Factory, it brings together the entire agricultural ecosystem and enables farmers to order online the products they need to grow their crops.
Co-constructed with nine pilot cooperatives (Agora, EMC2, Oxyane, Maïsadour, NatUp, Noriap, Océalia, Unéal and Val de Gascogne) and launched in March 2020, the platform now references more than 200 supplier brands and nearly 9,000 products. It intends to continue enriching its offer by adding new ranges (viticulture, livestock) to cover all farmers' needs.
