InVivo has entered a new phase in its development. The acquisition of the Soufflet group is part of a long-term approach initiated in 2014 with the 2025 by InVivo strategic plan and accelerated with the 2030 by InVivo plan.
It is a path consistent with our ambitions: to support the transformation of the French farm, to serve food sovereignty, and to meet environmental and social challenges..
aladin.farm is a French alternative to e-commerce that meets the needs of farmers and technicians and offers a complete professional catalog of products and services with local offers managed by each cooperative for its own members, and updated in real time. Streamlined processes, 24-hour availability, and a simple and intuitive customer journey are just some of the advantages that make this scalable digital platform an asset for cooperatives, farmers and their advisors.
As one of Europe's leading agricultural groups, InVivo brings together 188 member cooperatives representing more than half of France's farmers. It operates across the entire value chain through each of its strategic business units: Agriculture; Malting; Milling, ingredients, bakery and pastry; Garden centre and food retail; International grain trade; Wine.