Semences de France, the market leader in France

Seeds are at the heart of the solutions offered by InVivo to meet the objectives of productivity, quality and respect for the environment.

Semences de France, a Group subsidiary that is dedicated to the seeds sector, comprises a network of 35 cooperatives representing 55% of the straw cereals market in France. Their shareholder cooperatives sell their products to their members directly (short channel). For the long channel, Semences de France promotes and markets the volumes produced by the partner cooperatives.

The different varieties are marketed under two business models: a franchise for straw cereals and direct sales for hybrids (Corn, Sunflower, Rapeseed, Sorghum, Hybrid Cereals) and forage crops (Grasses, Catch crop, Graminicides).

Semences de France develops the first testing network in France that measures, evaluates and selects varieties (Le Variétoscope).

Although it is not a breeder, Semences de France is the foremost market player for seeds in France.

Key figures
in the French seeds market
shareholder cooperatives
of the French straw cereals market

Consolidating a leading position

Semences de France is the leading distributor of straw cereal seeds and protein crops in the French market. Its ambition is to pursue its growth in Europe and in countries in the southern hemisphere and to develop collaborations with its historical breeder partners.

More generally, Semences de France would like to build an expanded centre of expertise around seeds production technologies and structure the testing and data processing networks by strengthening synergies with InVivo Agro (Big Data). The objective is to develop closer links between upstream testing and advising farmers.


Improving varieties

In today's world varietal improvement has to address three challenges:

  1. Higher production volumes, to give yields that are in line with the population growth and increasing food requirements of the world's population.
  2. Environmental impact: the varieties of tomorrow will be productive and measured against the criteria of regularity, homogeneity, improved resistance to diseases and pests, and more economical consumption of water.
  3. Economic value creation for crops, by providing responses that meet market expectations.

Thanks to its unique testing network in France Semences de France is able to test the efficiency of new varieties before they are placed on the market, so they can be positioned to suit the best interests of farmers and their customers.
Incomparable know-how and technical expertise, a global value chain ... these are ideal assets for boosting the investment capacity and development capacity of Semences de France over the long term, both in France and abroad.