Using the agricultural world's expertise to serve consumers
Multi-activity, multi-brand and multi-channel, InVivo Retail operates in the three BtoC sectors :
- Garden centres,
- Pet care
- Food retail.
With a strong leadership history in plants and pet care, InVivo Retail has also built up a robust food distribution business based on short supply chains and local, organic produce.
Becoming a Eureopean market leader in garden centres, garden living and pet supplies
With the acquisition of Jardiland, Gamm vert and Delbard, InVivo Retail becoming a European market leader in garden centres, garden living and pet supplies. The multibrand are complementary but they will retain their own identity :
Jardiland : the leader of garden living,
Gamm vert : growing your own,
Delbard, the plant expertise.
A wider acces to local and organic products
With Frais d'ici, Bistrot d'ici and Bio&Co, the retail food is becoming a distinct activity for InVivo Retail which is reaffirms its ambitions in the retail sale of fresh, local and organic products.
Frais d’ici is an innovative concept proposing local and regional sourcing products to 80%;
With the acquisition of Bio&Co, InVivo retail has acquired the means to develop its expertise in organic retail food.
So France: the French gastro-store abroad
On 2018, InVivo opened So France Singapore, the first and pioneering gastro-store promoting French gastronomy.
It is the objective of the So France brand to unite French producers around a common goal: to export and exploit the value of French gastronomy around the world.
NEODIS : market launch mastery
With unique market launch expertise within the green economy, NEODIS is in complete control of the value chain, from understanding needs to customer and consumer satisfaction in differents fields of competence:
- Hygiene and care
NEODIS allows for some of InVivo’s ranges to be present on the entire value chain – from manufacturing to distribution to customers.
Thus, dry food solded in producer-branded and retailer-branded are produced by La Braconne’s factory. Most of ingredients come from locally places to promote French flies and our cooperatives partners.
NEODIS also protects the silos of our cooperatives against insects and pests thanks the BtB activity.