Retail

Using the agricultural world's expertise to serve consumers

Multi-activity, multi-brand and multi-channel, InVivo Retail operates in three BtoC sectors: garden centres, pet care and food retail. With a strong leadership history in plants and pet care, InVivo Retail has also built up a robust food distribution business based on short supply chains and local, organic produce.

Key figures
€1.35
bn
Consolidated revenue
€3
bn
Turnover (incl. VAT) under the brands
1,600
Retail stores
4,500
Employees

Our brands

Our sustainable commitments

  • To respect nature and preserve its riches

  • To promote the benefits of gardening and connection with nature and facilitate access to this

  • To mobilise our staff and partners in the field to achieve our societal goal

Garden centres

InVivo Retail has positioned itself as a benchmark in the garden market with Jardiland as the leading brand in garden centres, Gamm vert, the local specialist, and Delbard the plant design brand.

Jardiland enables everyone to cultivate their well-being at home by making the benefits of nature accessible to all, a daily life facilitator. Well-being that is cultivated through our three businesses: gardening, pet supplies and lifestyle.

Gamm vert: its ambition is to develop a local presence, as close as possible to the needs of the regions, particularly in rural areas. Leader on the garden, vegetable garden and orchard market, Gamm vert is also n°1 on the backyard and a reference on the conservation market. Gamm vert has historically held strong positions in the self-production markets, in particular the vegetable garden and the backyard, hence its new communication signature "Self-production is the future". This dimension is an integral part of its DNA.
Gammvert.fr website is the leader in e-business on the garden market.

Delbard: the Delbard & Affiliés network has 240 garden centres. Its new “Delbard 2020” sales concept reinforces the identity and expertise of the brand in plants and design.

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Pet shop

Noa, the new pet shop brand launched in January 2019, is a real place to live, be friendly and meet people, bringing together the best range of products and services for the well-being of pets under one roof. A home where pets are king and their owners can find everything they need to pamper and love them. Today, Noa has 3 shops: Avranches (50), Sainte Geneviève-des-Bois (91) and Levallois-Perret (92).
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Food retail

Food retail has become an entire business for InVivo Retail, which operates in the fresh, local and organic produce sector under two brands, Frais d’Ici and Bio&Co, and with food outlets in the Gamm vert (Les Sens du Terroir) and Jardiland (Le Jardin des Saveurs) stores.

The Frais d’Ici concept comprises a range of fresh and grocery products, over 70% of which are locally and regionally sourced, in the form of stores adjoining a Gamm vert garden centre and backed by the cooperatives. Frais d’Ici has nine locations.

Acquired at the end of 2018, Bio&Co has seven stores in the south of France. This concept offers one of the most complete organic food offerings as well as a space for cosmetic & health products. Developed initially in the Provence-Alpes-Côte d'Azur region, it has been extended to the rest of France with the creation of food corners in eight Jardiland stores.

Design and market introduction

InVivo Retail is becoming a designer by integrating engineering and design teams and deploying its singularity around innovation through its ECLOZ, INVIVO Nous on sème and PURE FAMILY brands.

Marque Passion Production is the cross-functional subsidiary for all sectors that supports InVivo Retail's strategy and transformation project focused on users: decorators, self-producers and animal lovers.

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