TERACT was born out of a meeting between the founders of 2MX Organic and the executive leadership of InVivo, who share the strong belief that French and European consumers are yearning for a different, more personalised distribution model with greater proximity, putting emphasis on expertise, the promotion of organic produce and short distribution channels, and a renewed relationship with the agricultural world.
TERACT is asserting itself as a new major player in responsible and sustainable distribution by combining tradition and modernity, production and distribution, agricultural know-how and innovation, in-store and digital experience.
TERACT‘s ambition is to accelerate its growth in France and internationally by developing a unique network of retailers to meet the desire for new modes of consumption focusing on quality, sustainability and traceability. TERACT‘s development will be fuelled by organic as well as external growth in a highly fragmented market.
